If you're just a common Joe, the title to this post means nothing to you. However, if you're a fan of the hit (and now cancelled) TV show "Jericho," you know EXACTLY what this means.
The cancellation of "Jericho" just goes to prove why CBS has not been a top-rate network for years. (That, and putting up with Dan Rather's shenanigans for years.) While the show wasn't the best-written drama on TV, the quality of the acting was excellent, and it was refreshingly original. It received great Nielsen ratings in the fall, until it was murdered by scheduling choices made by network execs. (Hopefully, soon exes.) In fact, courtesy NJ.com:
Viewers simply won't watch reruns of heavily-serialized shows anymore, and when networks just take them off the air for weeks -- or, in the case of "Jericho," three months -- at a stretch to avoid repeats, the audience often forgets to come back.
Network suits spent a lot of Upfront Week talking about how they need to do a better job about this in the future. The head of CBS, (Nina Tassler) admitting that she and her colleagues ruined "Jericho" with the scheduling, planned to hold back her most serialized show, "Swingtown," until mid season...
Translation: "Oops. We made a huge boo-boo. We hadn't the slightest clue how to promote and schedule a show, so we took our top-rated rookie show and flushed it down the toilet like yesterday's goldfish. ...I think we need a plunger."
So YOU killed this drama, along with your ENTIRE line-up of the 2006-7 season, and you stand by your decision? Obviously, you do, because you've hung up on fans making phone calls, returned unread e-mails, and refused delivery of letters from those who want to express their wish that an hour of entertainment is returned to them.
What a great way to run a multi-billion dollar organization.
Monday, May 21, 2007
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