Saturday, March 31, 2007

"Always," huh?

Webster's dictionary says:
Always \'ol-wez adv 1: at all times: INVARIABLY 2: FOREVER, PERPETUALLY
Having established that, I have a real problem with Verizon's latest ad campaign, "It's on..."
The ad flashes on the TV, "Always on" as a man voices, "It's on... Even when the power goes out!" Then, at the end of the ad in teeny, tiny sub-type, or, on the radio, in the legal disclaimer, "Length of service may vary depending on the length of power outage."

Well, then, that's NOT "always," IS IT!!!

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